The annual outdoor expo was last week and it was my job to prepare the booth for the attraction. My company is selling a versatile chair that can be folded up and used for a variety of things. We had a booth at the expo last year but we didn’t get the foot traffic we were hoping for. This year we have changed a few things around in order to boost our traffic and intern see if there is any more interest in our product. Besides just moving the physical location of our booth we have also added an LED curtain.
And LED curtain is similar to an LED wall except that the material used for the curtain is much more flexible and lightweight than the wall. Since we were given such a small space to promote our product we had to get creative and arrange the curtain in such a way as to maximize our space. We rented our LED curtain from a company called pixel flex and from the very beginning until we tore down the booth our partnership with them was harmonious and six cesspool. They were able to give us a crash course education in LEDs. They are the leader in LED displays and their materials are used in everything from concerts to theaters, events, tradeshows, universities and advertisements. Many people use them for personal reasons as well because they are so easy-to-use and compatible with many different venues.
I was in charge of setting up the LED display and I must say that it was a much easier setup than I thought it would be. That is part of the draw for LEDs and in particular the LED curtain because people do not have the time to waste fussing with the technical side of things. We opted for high resolution LED lighting because our display was going to have a detailed image of the chair and an animated video of its many uses. When all was said and done we increased our foot traffic and the expo was a complete success. My regional manager likes to think that his involvement in the display was the reason for our dramatic turnaround but when I am asked passersby what made them stop an overwhelming majority of them said the brightness of the LED screens caught their eye and drew them in. With exposure like that it is hard to argue against using an LED display for any number of purposes.
Ever since that expo we have used LED lighting in a number of different things. The very first thing we did was to apply the lighting to the exterior signage of our building. Now, instead of having just plain black lettering that lettering has a white Arrgh around it which is very sharp and I think shows our company’s innovation. Pixel flex, the company we rented the screens from, encourages the creative use of their products. I have sent in photos of our expo to illustrate the ways in which we utilized them.
700 Cowan St.
Nashville, TN 37207